Fallon started DJing on the radio in his native Ireland as a 17 year old before moving to London to work at The Beatles Apple Records - where one of his jobs was testing Paul McCartney's grass - before becoming publicist and career adviser to T.Rex, Led Zeppelin and Bob Geldof's Boomtown Rats. He managed former New York Doll Johnny Thunders and on U2's global Zoo TV tour BP was billed as 'Guru, Viber & DJ'. Fallon now lives in New York and Dublin and manages NYC's hottest new band Semi Precious Weapons.

I'm thrilled to be playing music on BreakThru Radio

BP Fallon has turned up on TV miming bass guitar with John Lennon, is name checked by Marc Bolan in the T.Rex hit Telegram Sam as "Purple Browed Beep" and is described by U2's Bono as "A rock'n'roll creature. The only white black man I know apart from Bob Dylan".

"I'm thrilled to be playing music on BreakThru Radio," proclaims Fallon. "We're in a very exciting time in the music business, what with the anachronistic status quo of the major recording corporations crumbling and new methods of hearing music - like MySpace, YouTube, and BTR - stronger than ever."

The addition of BP Fallon to the BTR team is an especially unique treat for listeners.
"BP Fallon brings a different viewpoint to the station," explains BTR Music Director Annie Russell. "He has a lot to bring to the table, thanks to his vast experience in many different genres and music scenes from around the world."

'Wang Dang Doodle' kicks off today on BTR and will be available in the station's archive and program guide, along with all of BTR's weekly shows and specialty programs. Listeners can tune in to hear BP Fallon's eagerly awaited playlist by visiting www.breakthruradio.com.

About Breakthru Radio
BreakThru Radio (BTR) is the Internet's source for the World's Best Independent Music, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, hip-hop, indie rock, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.

In a world where independent music is becoming infinitely more accessible, the need for informed sources to filter out the best of it has become a necessity. Music fans across the globe are beyond frustrated with commercial radio, and often feel victimized by it.
Until now.

"Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.

BTR offers its listeners unlimited access to underground music, twenty-four hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has garnered over 80 million listeners in its first year.

2007 has seen the addition of independent video coverage to BTR, as well as top-notch editorial content and an intuitive global show calendar. In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge.

Unlike other radio stations, BTR offers on-demand programming; a first in internet radio. Listeners can cater to their specific musical preferences, and at the same time discover the best independent and unsigned artists from across the world.

Using the cutting edge technology of UpSNAP, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S., including Nextel/Sprint, Cingular, Verizon, Alltel and T-Mobile.

BTR can be heard on www.breakthruradio.com and www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.

Contact
Colleen McAllister, BreakThru Radio (colleen @ breakthruradio.com)