Blogs (a.k.a. web logs) have for years been a medium by which individuals could publish and share opinions, creative work and commentary cheaply and to a wide audience. Only recently has the role of the blog come to the attention of the business world, with its dynamic content abilities, attraction to Search Engines and inherently free advertising power. Although many larger companies have begun to adopt blogging as part of their marketing plan, small business owners as a rule have neither the training, nor the resources, to write and manage a blog, let alone build online hosting platforms and market the content correctly. That is, until now.

With the launch of MyTypes.com, entrepreneurs, artists, small business owners and real estate agents will benefit from a user-friendly, fully customizable and, above all, cheap option for marketing their businesses on the web. MyTypes has provided a platform and community whereby small business can create a unique blogging experience that links to their own website, drawing in quality traffic with optimized content. What makes MyTypes.com unique is the Blogcast option, a evolutionary tool that takes blogging to the next level.

Simple to use, fast and intuitive, the Blogcast bar supports the blog itself and then broadcasts it via email, search engine optimization and other online messaging, while serving as a click-thru advertisement for the owner at the same time. This allows for the author's message to be seen in a number of different mediums, increasing its visibility and attracting more efficient traffic.

MyTypes founders, Keith Mitchell and Vipin Singh, developed the innovative Blogcast concept as a Simple & Easy tool to use for the non-technical professional. For years Singh has been preaching the benefits of blogging to real estate agents and entrepreneurs, but has never found a blogging program that was tailored directly to these groups. He decided to create his own - and MyTypes was born.

The company has raised venture funding and has numerous clients for its real estate solutions for XoomPad.com. The company is fast expanding its vision of easy business blogs and blogcasting to encompass social networking to go to the next level with business marketing.