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BreakThru Radio To Air Roadside Assistance: Spring Break Mix
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Added: 03/01/2007
Type: Summary
Viewed: 65 time(s)
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BreakThru Radio To Air Roadside Assistance: Spring Break Mix
BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, announced today it will air a Spring Break Edition of its successful specialty show "Roadside Assistance".
"All of us BTR DJs are serious music aficionados, and we've never felt that the music we like was represented properly during Spring Break," says DJ Latola. "So we put together this underground alternative. The playlist exemplifies that freewheeling, carefree mood that characterizes Spring Break, but without all the trite dance music."
Hosted in collaboration by all of the BTR DJs, the playlist consists of a series of three song sets from each of the station's daily DJs and features music from Tilly and the Wall, Manu DiBango, Malajube, Of Montreal, Glue, Officer Flossie and Eliot Lipp, amongst others. This uncharacteristically original mix provides students with good music to drive along to as they head out to their Spring Break destinations.
"We felt that BTR listeners would demand the same kind of content for their spring break mix that they do on an everyday basis: independent, quality music that isn't being heard on commercial radio," said BTR Music Director Annie Russell. "Even if our listeners are hitting a traditional Spring Break party spot, there is no reason that they should have to abandon their taste for the independent in favor of a commercial top-40 mix."
"Roadside Assistance: Spring Break Mix" premieres on BTR today and will air all month. Listeners can download the show to their computer or mp3 player by visiting www.breakthruradio.com.
About BreakThru Radio
BreakThru Radio (BTR) is the Internet's voice of the World's Best Independent Music, where DJs take music personally, ranging from the biggest death metal fans, to dance party mixes, and everything in between. "Music for music lovers," is BTR's motto, and one that their DJ's take very seriously. In a world where independent music is becoming more and more accessible, the need for select sources to filter the best is a necessity. Music fans across the globe have become frustrated and victimized by commercial radio.
Until now.
BTR offers listeners access to unknown artists throughout the world, with a daily audience that includes more than two dozen countries. The site has garnered over 80 million listeners in its first year with its unique on-demand musical programming and focus on the best new independent music worldwide. With the addition of top-notch editorial content, independent video coverage, and worldwide show calendars, BTR puts everything a music fan needs and wants - in one place.
Unlike other radio stations, BTR offers listeners on-demand programming. A first in internet radio, listeners can cater to their musical preferences, while still finding the best independent and unsigned artists across the world.
Using UpSNAP's cutting edge technology, BreakThru Radio makes its weekly and specialty shows more accessible for an on-the-go market of students and young professionals with exclusive access to its on-demand programming through their mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S. These include Nextel/Sprint, Cingular, Verizon, Alltel and T-Mobile.
BTR can be heard on www.breakthruradio.com and www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.
Contact
Colleen McAllister, BreakThru Radio
colleen @ breakthruradio.com
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