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The Crystal Awards Will Make Everyone Famous
Added: 12/22/2006
 Type: Summary
 Viewed: 112 time(s)
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The Crystal Awards Will Make Everyone Famous

The Crystal Awards will be given yearly to the best short Internet videos, of the type seen on YouTube and similar websites. Over the past year these videos have become a prime mover of culture on our planet. They have launched the careers of many directors, artists, musicians, and performers. They have allowed hundreds of thousands of people to share their art and experience with the whole world, in a way unimaginable only a few years ago. They have even begun to drive the news cycle, as was the case with the infamous Michael Richards rant video, clips of riots, politicians' faux pas, etc. So important have these videos become that Google spent 1.65 billion dollars to purchase YouTube this year, and AOL, Yahoo, and other media giants are seeking to get into the game.

As this new art form drives popular culture more and more, a question arises: how to glean the gems that are truly worthwhile from the vast amount of undistinguished work? YouTube alone receives over a thousand uploaded videos every day.

Enter the Crystal Awards. They seek to reward compelling achievements in this genre in several ways: by screening Internet videos for live audiences throughout the year in their theater, holding live discussion groups, publicizing worthy films on their websites, and by presenting awards at their ceremony in Los Angeles in March. Even more important than the prizes is the opportunity for budding videographers to have their work seen and discussed by live audiences, since one aspect of computer video is that it tends to be a rather lonely experience: one viewer in front of one computer. The Crystal Awards offer the only place where these works may be enjoyed in a communal theatrical experience.

Since these Internet videos are taking over the world anyway, why shouldn't everyone be part of the experience?
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