4 Ways To Skyrocket Your Opt In Rate And Build Your On-line Business :: Internet News and Articles

Current articles and info about the Internet

Thursday, 08th January 2009

home about authors news books xml feed sitemap privacy contact us

There are 4 users online

add to favorites

make home page

Directories & Guides
E-Commerce/Online Marketing
Internet Business
Internet News & Events
Internet Security/Privacy
Internet Services
Internet Technology
Internet Tools & Programs
Online Recreation
Online Tips & Information
Online Websites/Stores
Web Development

Our Newsletter

Other Resources

For other sources of internet related news, tips, and information, visit our resources page

Submit An Article

Would you like to have your article posted? Click Here

Good Site? Vote at:

Directory

4 Ways To Skyrocket Your Opt In Rate And Build Your On-line Business
Added: 09/11/2006 Type: Summary Viewed: 169 time(s) [ Not Rated Yet ]

How would you rate this article: Bad Good Go »

Printer Friendly Version

4 Ways To Skyrocket Your Opt In Rate And Build Your On-line Business

4 Ways To Skyrocket Your Opt In Rate And Build Your On-line Business.

If you are not building an opt-in list on your website you are losing money - period. Having a list is the most important aspect of website marketing as it gets your prospect into your marketing funnel…and that utlimately means a higher bottom line. But how do you improve your opt-in rate with clients…

1. Sell the benefits not the features.

Your prospect is giving you permission to send them information to their email account and they want to know WIIFM or “What is in it for me?”. You need to carefully structure your opt-in box so that it is easily identified and filled out.

List the benefits of the information that they will receive, how quickly they will receive it and list some testimonials from happy customers about the quality of your information. You have to sell this to your prospect if you want to have any hope of getting them to sign up for an optin-list.

For example, “In just 30 seconds time you too could find out the 7 deadly mistakes first home buyers make and how to avoid them. ”

2. Experiment with pop-ups.

Many people hate pop-ups but they can be an effective opt-in strategy as either a pop-up on entry or a pop-under on exit. I recommend testing and measuring the effectiveness of the pop up on your site.

On some of my sites they have increased the subscriber rate yet on others the opposite has occurred. Remember to test and measure everything to establish what works, what doesn’t and what gives you the best ROI.

3. Have a strict, easily visible, no spam policy.

Customers want to know that their details are safe and that they aren’t going to receive spam from you. Write in the opt-in box that you “hate spam as much as you do and you can easily unsubscribe if you don’t like the service”.

If they do unsubscribe make sure that you remove their details from your database. Most quality email marketing systems will do this automatically (like 1 shopping cart and Aweber).

This provides a safe opportunity for prospects to explore and learn about you and also leave if they dislike the information.

4. Place your opt-in form on your sales page.

This should go about half way down so they can opt-in for a free report and they are “in the system”. In doing so you have identified a qualified lead, one which is more likely to buy from you.

By employing proven opt-in tactics you will be able to skyrocket your opt-in rate and build your business with a larger client base.

Article Pages: 1

Article Comments

Add Comment |

View All (0)

There are currently no comments for this article.

Advanced Search
Recent News

Good Resources
Affiliate With Us