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ad:tech Announces New Executive Chair at Chicago Event Show Focusing on “The Intersection
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Added: 07/24/2006
Type: Summary
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ad:tech Announces New Executive Chair at Chicago Event Show Focusing on “The Intersection
ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today announced the appointment of Drew Ianni as ad:tech Chair, Programming. The announcement kicks off the opening day of ad:tech Chicago, taking place July 24-25 at Sheraton Chicago (http://www.ad-tech.com/chicago.asp).
Ianni was welcomed to his new position by predecessor, longtime ad:tech Executive Chair Susan Bratton, who oversaw the production of ad:tech Chicago. The resulting show explores the groundswell of activity around the intersection of technical innovation and creative process – showing how the lines between these worlds are blurring, and exploring what it means for modern marketers. Between the 40 sessions covering the latest in creativity, technology and Internet advertising and marketing and the exhibit hall filled with technology service providers, Bratton has designed a program so digital marketers can can learn more in a day at ad:tech than in a month at the office.
"Susan has helped define ad:tech – establishing it as the leader in interactive marketing conferences and exhibitions. She weathered the industry downturn, working incredibly hard, and helped us to re-emerge triumphant with this year’s record-setting attendance in San Francisco and vibrant growth here in Chicago," said Don Knox, VP, ad:tech expositions. "Drew has big shoes to fill, but will do so ably, bringing a unique skill set from his deep experience in research and analysis on Wall Street and on the agency side of the industry."
Bratton will remain active on the advisory board, serving as Chair Emeritus. Her role as an ongoing consultant reflects ad:tech’s increasing needs as it grows globally and increases offerings at existing shows. Ianni will be responsible for expanding ad:tech’s position as market leader, keeping the show content fresh, innovative and on the pulse of the ever-changing interactive marketing industry.
"As ad:tech continues to thrive and grow, we must maintain our reputation as a place people come to learn. The content and programming have to remain on point and of the highest quality," said Ianni. "Time is increasingly scarce and valuable, so we must make it worthwhile for industry influencers and leaders to take the time off and attend. ad:tech has achieved its role as the gravitational center of this industry by doing just that, and I intend to keep us here."
Ianni’s industry experience began in 1995 at CKS Partners. In 1998, he relocated to Jupiter Research in New York, where he served as an online advertising analyst and then Regional Research Director for Asia Pacific. From there, he went to Lazard Freres, working as a sell-side equity research analyst in interactive services. Next, the role of @tmosphere CEO, a wholly-owned subsidiary of BBDO North American, brought Ianni back to the agency side. Most recently, he headed Sheridan Square Partners – an informal and virtual network of industry freelancers. Key clients over the course of his career have included: CBS, Sony, OmniComm, Proctor & Gamble, DoubleClick, and more on the market research side; and Visa, Cingular, FritoLay, Wrigley, CocaCola and other market leaders from the agency side.
"Drew and I have been friends and colleagues for years, and I’m proud to announce him as my successor," said Susan Bratton, CEO of Cendara, Inc. and new ad:tech advisory board Chair Emeritus. "I am excited to see him continue to grow ad:tech as a premium brand."
ad:tech Chicago provides the type of content-rich agenda necessary to draw the audiences that have established the show’s industry leadership. Industry luminaries present keynotes each day, including: Fay Ferguson, co-CEO of Burrell, with "Multicultural Clicks In;" Lauralee Alben, president of Alben Design, LLC, presenting "The Creativity Continuum;" and Hunter Hastings, CEO of EMM Group, leading "How Marketing Will Save Itself," outlining the tools and engagement components behind a new intellectual paradigm designed to help ad:tech’s audience reach their customers.
In addition to proven presentations and industry leaders, ad:tech Chicago launches two new programs: "Getting Creative: How To Think Creatively," led by Robert X. Cringely, founder of TaguchiNow, Inc.; and "Midwestern Magic – Creative Showcase," where leading Midwestern creative directors present a cross-section of recent work for multiple clients from agencies such as Click Here/The Richards Group, Designkitchen, Arc Worldwide, and Avenue A | Razorfish.
Throughout the show, key issues are broken up along four different, interest-specific session tracks, to help attendees best take advantage of ad:tech’s broad offerings, and to maximize the fusion of technology and creativity (visit http://www.ad-tech.com/conference-ch.asp for the agenda): Creative Conversations; Professional Development; Media Matters and Performance Plus. Along with details on each panel and presentation, attendees can learn about moderators, panelists and the other influencers who bring the energy and real-life examples that make ad:tech so valuable. Standout workshops include: All You Need is Love - Using Emotional Buy-In to Create Long-Term Customers; New Product/Service Growth Strategies for Marketers; 8 Ways to Fuel Your Org’s Results Revolution with Microsoft Excel; Guerilla Tactics for Effective Web Sites; and The Creativity Continuum - Designing Your Own Flow.
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