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Modera Assists Estonian Number One Popstar Become Global Internet Hit
Added: 05/26/2006
 Type: Summary
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Modera Assists Estonian Number One Popstar Become Global Internet Hit

Hannah, Estonia’s No.1 pop star appoints Florida- based Modera USA Inc to spearhead global internet marketing campaign.

hannah.jpg

Modera USA Inc. is part of the Modera Network with offices and partners in USA, China and various European countries including Estonia. The company’s client list impressive: Nissan, Renault, Hong Kong Express Airline, Group 4 Securicor (Falck) but this is their first “pop star” client.

“We believe Hannah has huge potential to become a superstar through use of the internet,” says Modera’s Chief Operating Officer and Vice President, Jonas Vencicus. “Not only is Hannah a lovely person and a fantastic musician but the power of online social media, like MySpace and YouTube, means we can connect her with true music fans everywhere on the planet.”

Hannah’s home country, Estonia, is no stranger to internet innovation: Global internet companies Skype and Playtech are from there too.

“Modera have shown me new ways that artists can connect with fans online. Having just a website is not enough anymore”, says Hannah. I am especially excited about using Skypecasts to share my music with my fans in an intimate, personalised and LIVE environment.”

The results so far are encouraging. Hundreds of new fans regularly visit Hannah’s Myspace page at http://www.myspace.com/hannahild to download her songs and hundreds more visit her new website every day at www.hannahsite.com claim Modera.

“The internet is making a massive impact in every industry, especially the music business, and we felt that the Modera Network was uniquely positioned delivered to deliver a global internet marketing solution for Hannah, our other young emerging artists and forward-thinking record labels like ours”, says Ander lld, Hannah’s agent at Up Music Production. “Music labels are being disintermediated and so if we want to stay alive we have to embrace social media online and encourage our artists to take full advantage of the benefits that the internet offers them.”

Modera management claim their innovative approach and global partner network will help Hannah get where she deserves to be. Their plans for Hannah’s online promotion include:

• Newsletter delivered by email and RSS
• Blogging and podcasts
• Viral email executions to create word of mouth
• Live concerts online and other video/audio experiences
• Online competitions on a global scale
Article Pages:  1  


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