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Mobile Streams Signs Deal With Sony Pictures Entertainment to Mobilize "The Da Vinci Code"
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Added: 05/24/2006
Type: Summary
Viewed: 190 time(s)
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Mobile Streams Signs Deal With Sony Pictures Entertainment to Mobilize "The Da Vinci Code"
Mobile Streams Inc., the global mobile media specialist, announced today a worldwide deal with Sony Pictures Entertainment (SPE) to mobilize the blockbuster motion picture “The Da Vinci Code,” starring Tom Hanks.
Under the terms of the agreement, Mobile Streams, utilizing its proprietary Vuesia technology, has formatted content masters of “The Da Vinci Code” into ‘mobile ready’ video, audio and graphic formats. The clips are approximately two minutes each and offer mobile users glimpses into “The Da Vinci Code” story.
Mobile Streams’ mobile content delivery platform, Vuesia, transcoded, or “mobilized” the masters in order to meet the specifications of 13 European carriers including; Vodafone Global, 3 UK and 3 Italy. Once the assets had been created, Vuesia automatically delivered them to each carrier in their preferred delivery specification, enabling more rapid subscriber access.
“Imagine the thrilling adventures of Dr. Langdon on your mobile phone!” said Simon Buckingham, CEO of Mobile Streams, “We are excited to partner with Sony Pictures to distribute ‘The Da Vinci Code’ to mobile users around the world.”
Chris Rovtar, Senior Vice President of Mobile Streams who manages the SPE relationship, said: “The Da Vinci Code was a great opportunity to showcase the responsiveness of our Vuesia platform as SONY required a quick turnaround to meet the tight demands of their international carrier partners. We produced over 450 mobile content assets of ‘The Da Vinci Code’ utilizing our Vuesia content management platform within just a few days.”
“Mobile distribution is an essential element of our overall Global marketing strategy for ‘The Da Vinci Code’,” said Tony Beswick, VP Operations & Technology Worldwide Product Fulfillment at Sony Pictures, “After careful due diligence, we selected Mobile Streams as our global mobile media service provider. We are very impressed by the Vuesia mobile management solution and with the company’s quick response and extensive global distribution channels.”
Following the success of “The Da Vinci Code” project, Mobile Streams and SPE are exploring the mobilization of many more Sony assets.
“The Da Vinci Code” film starring Tom Hanks is based on the massively successful book by controversial novelist Dan Brown. “The Da Vinci Code” has sold more than 30 million copies and is available in 40 languages around the world. The movie “The Da Vinci Code,” directed by Ron Howard, premiered domestically on May 19, 2006.
About Mobile Streams (www.mobilestreams.com)
Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, “Vuesia,” is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US.
“Vuesia” is Mobile Streams’ full service enterprise mobile media management solution. “Vuesia” facilitates content ingestion, management, delivery, billing and reporting.
The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ringtones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management.
Mobile Streams has subsidiaries in Germany, US, Argentina, Brazil, Mexico, Chile and Colombia and has approximately 100 employees.
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