RateItAll to expand its directory of user reviewed Web sites to include small, up-and-coming, and niche Web sites.

RateItAll, Inc. (www.rateitall.com), a leading aggregator and publisher of consumer reviews and public opinion, today announced the expansion of its Web site directory to include paid listings.

Historically, RateItAll has listed only well-known, very high-traffic Web sites in its Web site directory. By offering a paid inclusion option, RateItAll will introduce up-and-coming and niche Web sites to its large user base, while offering Web site publishers the opportunity to gain exposure and feedback from RateItAll’s hundreds of thousands of users.

“We think it’s a win-win,” says RateItAll COO Lawrence Coburn. “From a user perspective, it’s always nice to get tips on Web sites a little off the beaten path. From a publisher perspective, a listing on RateItAll is a great way to get feedback on your site, drive traffic, and build brand awareness.”

Web sites listed in RateItAll’s directory are rated and reviewed by RateItAll’s community of reviewers, and the reviews are displayed publicly. User ratings and reviews are never edited.

A one-year listing on RateItAll costs $25 and entails:

• Inclusion in the main listings of the RateItAll Web site directory
• A dedicated page for your Web site, complete with personalized description and logo
• Access to user generated ratings and reviews about your Web site
• A direct link to your Web site

About RateItAll

Based in San Francisco, RateItAll (www.rateitall.com) is one of the world’s largest and most diverse collections of consumer-driven opinions, ratings, and reviews. RateItAll’s proprietary demographic filter allows visitors to its Web site to isolate the opinions of various demographic groups. RateItAll’s WebLister tool allows members of the RateItAll community to create, publish, and manage their own interactive ratings lists. RateItAll assists several partners, including Kraft Foods and PriceGrabber, Inc. in providing consumer review solutions on their respective Web sites. For further information on RateItAll, contact Lawrence Coburn at (415) 626-6645 or via e-mail at lawrence@rateitall.com.