From Roses to Rosettes Online Florist Serenata Flowers Wins Regional E-Commerce Award :: Internet News and Articles

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From Roses to Rosettes Online Florist Serenata Flowers Wins Regional E-Commerce Award
Added: 10/04/2005 Type: Summary Viewed: 256 time(s) [ Not Rated Yet ]

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From Roses to Rosettes Online Florist Serenata Flowers Wins Regional E-Commerce Award

Online florist Serenata Flowers has won a regional Customer Care award in the Department of Trade and Industry and InterForum’s seventh annual E-Commerce awards. The accolade was for the company web site's online customer service enhancements.

Serenata flowers are sourced from the finest growers around the world, groomed with fastidious care, fashioned to perfection and elegantly transported to their destination in the shortest possible time. This recently acquired award is testimony to the fact that the online florist treats its customers with the same exemplary level of care as it does its flowers.

E-Commerce awards recognise small and medium-sized enterprises in the UK that demonstrate excellence in the use of the internet and information and communication technologies to improve their business performance. Entrants in the Customer Care Online category need to impress the judges with a programme that positively influences customer perception and enhances the value of the service the organisation offers.

Offering live assistance that allows customers to chat in real time with a floral expert, prompt responses to emails and online order tracking, Serenata Flowers online customer service center has certainly embraced the possibilities of technology to deliver an impressive shopping experience.

Website navigation is intuitive and efficient, with the flowers organised into practical categories by occasion, style, colour and sentiment. Visitors to this online florist can easily find the perfect arrangement. Whether pot plant, bouquet or hand-tied bunch, each product is enthusiastically described alongside a triptych of photographs that proves the craft of Serenata’s florists is far from one-dimensional.

The site is also freckled with useful customer-centric options designed to enhance the experience. A 'wizard' suggests products based on user input. After logging in, recipients can follow their flowers' journey from Serenata to their front door, choose preferred delivery dates and save time with prepopulated check-out fields – a two-step process that facilitates speedy checkout with the assurance of safe, secure shopping verified by Thawte and Square Trade.

In addition, Serenata's online florist customers are able to set up a web-based account where they can store their details, delivery addresses and important dates as well as access an archive of past orders.

Following on from their regional success, Serenata Flowers will compete with other category finalists for the title of National E-Champion on 6 October 2005.

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