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Siebel Systems Selects Searchforce to Manage Search Marketing Campaigns
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Added: 09/29/2005
Type: Summary
Viewed: 276 time(s)
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Siebel Systems Selects Searchforce to Manage Search Marketing Campaigns
SearchForce, a leading provider of on-demand PPC management software for search marketing, announced today that Siebel Systems, a leading provider of customer-facing solutions, has selected SearchForce's Search Marketing Management Platform to manage its entire paid search marketing campaigns instead of managing them individually via Google, Yahoo and MSN. SearchForce's algorithmic-based bidding approach compares keywords both individually and as a group with the specific goal of improving overall performance based on specific return-driven objectives.
Using a sophisticated, algorithmic bidding optimization engine, SearchForce automates the process of managing and bidding on millions of keywords. Unlike other products that do not allow advertisers to immediately respond and adjust their bidding, budgets or keywords, SearchForce is the only provider that empowers each customer with tools to make any changes instantaneously. It provides an executive dashboard that provides real-time views into how different campaigns are performing and algorithms that continuously monitor and respond to marketplace dynamics.
“After an extensive evaluation, we concluded that SearchForce's is the only solution in the market that gave us the control that we want internally to access and respond to competitive keyword bidding and maximize the overall profitability of our campaigns. We were impressed with the breadth of functionality and lower total cost of ownership that the SearchForce's system provides,” stated Sherman Hsieh, Group Director for Web Marketing at Siebel. “Using SearchForce, we expect to realize an increase of 50% in our search marketing ROI and significant cost savings by managing our campaigns in-house. Outsourcing to search engine marketing agencies has not worked out for us because it fails to provide us the speed and efficiency of a real time, automated and self-service platform like SearchForce.”
“We are very pleased that Siebel chose SearchForce over others. Their selection gives validation to the level of optimization, automation and ROI that our solution can deliver to our customers,” stated Samir Patel, President of SearchForce. We look forward to supporting Siebel in helping them successfully meet their goal-driven bidding strategies.”
About SearchForce:
The SearchForce architecture represents the foundation for on-demand search marketing management. Built on a world-class infrastructure and delivered on the Internet, the platform provides unprecedented automation and intelligence for advertisers and agencies to effectively manage large-scale, paid search marketing campaigns across multiple pay-per-click (PPC) search engines. By providing end-to-end self-service software with automated bidding, keyword generation, click fraud management and landing page optimization, the solution simplifies the complex world of buying and managing keywords across search engines. As a result of using the PPC management software, customers are realizing an average increase in ROI and time savings of 30 to 50 percent. |
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