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Interactive Marketing Leader B2BWorks Changes Name to ClearGauge
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Added: 02/07/2005
Type: Summary
Viewed: 486 time(s)
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Interactive Marketing Leader B2BWorks Changes Name to ClearGauge
Chicago, IL February 7, 2005 -- B2BWorks, an industry leader in interactive marketing, has changed its name to ClearGauge to more accurately reflect its expanded range of online marketing and ROI measurement capabilities that help companies to acquire and retain customers.
Founded in 1999, the Chicago-based company helps clients to develop and leverage customer acquisition and qualification programs on the Internet. Its clients have included The Dow Chemical Company, GE Corporate Financial Services, John Deere Commercial Division, and MOD-PAC, one of the country’s leading specialized commercial printers and manufacturers of custom paper board packaging. ClearGauge recently received a new round of financing led by Saints Capital.
“Our new name captures the broader business value we deliver to clients by providing strategic clarity upfront and marketing measurement at every stage,” said Karen Breen Vogel, CEO of ClearGauge. “We help clients gain detailed insights into how buyers make decisions, and work with them to continually fine-tune their marketing to increase their attraction of qualified prospects. Our methods have proven successful for both business-to-business and business-to-consumer companies in multiple industries, especially when longer sales cycles and considered purchases are involved.”
Instead of starting with tactics and technology and moving directly into implementation, ClearGauge builds a strategic, results-oriented approach customized for each business and its various target market segments.
“That’s what our tagline – From Topline to Bottom Line, Online – means. We start with topline strategy and end with the bottom-line results each client is looking for,” Breen Vogel said.
Some of the largest companies in the United States know the value that an effective e-marketing strategy can provide to the bottom line. They appreciate the focus and discipline ClearGauge offers through its results-oriented approach.
“ClearGauge provides expertise and understanding of how a full program comes together and how it is best supported,” said David Cameron, business communications manager at Dow Epoxy Products and Intermediates. “They provide communications recommendations based on my implementation needs and tracking technology that enables us to measure effectively. The personal attention they provide is outstanding.”
With on-staff specialists in all aspects of interactive marketing, ClearGauge combines the tried and true concepts of traditional consultative selling with advanced online strategies and technologies.
In addition to building a comprehensive online marketing strategy linked directly to the business strategy, ClearGauge helps clients:
-Elevate their web site design and content to achieve business goals related to growth and building customer relationships.
-Launch, improve or audit Search Engine Optimization and Keyword Paid Placement programs to gain optimal business results.
-Analyze and refine market segmentation based on buying-cycle behaviors.
-Develop a holistic lead-generation and qualification system using both online and offline tactics.
-Research, plan and optimize online media creation and placement
-Develop, manage and track email marketing communication programs to upsell and/or cross-sell current clients, or to convert new prospects.
-Conduct all forms of online research such as surveys, focus groups, and opinion polls to develop effective marketing and sales strategies.
ClearGauge has gained national recognition for its focused and disciplined approach to delivering ROI through strategic online marketing. CEO Karen Breen Vogel is a recognized thought leader in the interactive marketing industry. Breen Vogel speaks regularly at industry conferences, including Jupiter’s Search Engine Strategies (SES), the Direct Marketing Association, the Business Direct Group, and the Business Marketing Association.
For more information about ClearGauge, visit www.cleargauge.com.
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