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New Website Reinvents B2B Sales Process
Added: 01/13/2005 Type: Summary Viewed: 425 time(s) [ Not Rated Yet ]

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New Website Reinvents B2B Sales Process

January 13, 2005 -- Today Strategic Sales & Marketing, Inc. unveiled a new website www.SSMinteractive.com. The site offers B2B sales organizations a unique independent assessment of their sales process. Visitors can register for a free sales process improvement test drive.

SSMInteractive helps sales teams strategically re-engineer their sales logic, identify compelling "sales drivers" and implement custom closing tools. Clients can contract with SSMInteractive to transform these sales process improvements into interactive sales tools for use during on site or web sales presentations. Company President, Al Davidson said, "SSMInteractive represents a breakthrough in the sales consulting & development industry because it focuses on exclusively fixing the sales process. We identify critical sales infrastructure issues rather than first focusing on sales training issues. The SPI process accounts for the fact that sales people may inadvertently be working with faulty or outdated processes. Too many companies are trying to sell their products and services with sales processes that are outdated, conceptually clumsy, fragmented and, at times, illogical." Davidson went on to say that many sales organizations obtain their current sales processes handed down to them from former sales employees who sold before them. No one ever stops to ask whether the process really works, needs updating or a complete overhaul."

Sales Process Improvement (SPI) works
by using an on line "Sales Story Board Tool" that clients can use to segment their exisitng sales process into key selling concepts. Our sales consulting team then interviews key sales team members and analyzes their sales call process. We then custom develop sales process improvements, identify and prioritize compelling selling points and improve the sequential qualification process. Davidson said "SPI becomes part of a new continual improvement system that gathers success data from the field and tweaks the sales process on going. For many sales organizations implementing SPI can be a very eye opening experience as one client summed it up by saying 'you can't fix something that you never knew was broken.'"

SSM Interactive uses SPI findings to engineer state of the art sales tools such as on line presentations. SSMInteractive's staff is comprised of a unique blend of experienced B2B sales & marketing pros and a team of talented web designers.

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