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eDorado Virtual Marketplace Uses Premium Search Engine Technology
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Added: 11/19/2004
Type: Summary
Viewed: 737 time(s)
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eDorado Virtual Marketplace Uses Premium Search Engine Technology
November 19, 2004 – Today, e-commerce customers receive outdated search engine results when searching for products, resulting in thousands of lost opportunities to sell. Unlike other popular e-commerce giants, eDorado offers pinpoint search engine technology for product searches, using specific tactics to target linguistic issues. eDorado provides innovative solutions to counter current e-commerce faults, saving people time and helping retailers get the best visibility possible.
“Although eBay, Yahoo classifieds and many other e-commerce sites are different in their business models, all of them have two things in common: product classification, and product search, and so far none of them introduced any innovation in years,” states Anne Rousseau, Founder of eDorado.
Founded as an online classifieds site, eDorado introduced advanced search and automated product classification technology which can be applied to online services such as auctions, classifieds, directories and so on, wherever commodity classification and searches are involved.
“Success to selling is not only about the number of online users, it’s about making it possible for potential buyers to find what they are looking for, with the technology that takes into account the meaning of a search term – not just a text string. And if you talk about the leading e-commerce sites, none of them do that,” says Ms. Rousseau.
In only a few months after its launch, eDorado unveiled its automated product classification system, creating a self-service directory that offers businesses a free opportunity to post links to their website and descriptions of their products and services. Two new features to the directory include attaching images of products or logs for businesses, and searching by location for customers. Per-click fees are not charged, and the beta-version of the directory can be viewed when visiting www.doradoweb.com.
eDorado offers retailers real-time ad tracking reports, and the recently introduced radius search feature provides businesses with valuable visibility to an active population of local shoppers. The product classification steps have also been greatly simplified for users; when provided the name of the item for sale, the system automatically classifies it, saving users valuable time. The eDorado automated classification system is also universal and works with other languages. eDorado will soon be offering similar services in Spanish, appealing to the 25 million Spanish-speaking consumers in the United States.
“By applying computation to linguistics, and offering automated categorization to users, maximum efficiency can be achieved, something big businesses and advanced users are in need of,” adds Ms. Rousseau.
About eDorado
Founded in Milpitas, California as an online classifieds site, eDorado applies their new technology to their classified site www.edorado.com. Their leading innovations stand to put the outdated classifications of the well-known online services to the test. Anne Rousseau, the company’s founder, holds a degree in Linguistics, as well as a post-graduate diploma in Applied Information Technology.
Media Contact:
Valentina Bouron
613-741-3736
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