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MediaBuys.com Debut Generates $7 Million in Ad Space Requests
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Added: 06/10/2004
Type: Summary
Viewed: 629 time(s)
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MediaBuys.com Debut Generates $7 Million in Ad Space Requests
After expanding its media base from B2B to B2C and re-launching its website just 3 months ago, MediaBuys.com has more than doubled its media buyer membership from 150 to 325 members who have generated just over $7 million in new estimate ad space requests.
The online media buying discount club buys ad space in bulk and passes on the savings on to its members after media plans are submitted. Members can gain up to 40% savings on full ad campaigns including Cable and Spot Television, Regional & National Radio, Magazines, Newspapers, Newsletters, Online, Interactive and Out-Of-Home.
"The sign-up response has just been overwhelming", said Daniel Kruger, MediaBuys president. "We thought it would be a slow climb, but the membership club idea is catching on and our own ad campaign seems to be working better than expected. We've added extra Media Reps and expanded our Customer Service department just to keep up with the activity."
MediaBuys has been executing a combination of search engine, email, direct mail and telemarketing strategies to build its brand over the past few months. New members signing up for free accounts include ad agencies, media buying companies and corporate in-house marketing departments representing some 1600 advertisers.
Recent numbers from media tracker TNS Media Intelligence/CMR show a 9.6% gain in first-quarter ad spending vs. a year earlier, indicating a rebound in the $130 billion U.S. ad industry, but advertisers are continuing to analyze how and where their budgets are spent. Many of the country's biggest advertisers have been exploring new, alternative ways of advertising and shifting their budgets to gain more "bang for their buck", making MediaBuys a natural fit.
The growing number of MediaBuys' members are making media sources stand up and take notice. "Buying members have not been our only visitors. Media sources have also been approaching us to represent everything from syndicated broadcast shows and golf cart signage to International ad buys", says Kruger. "We're reprogramming our media source area as fast as we can to accommodate new media space."
In addition to the significant savings the 'club' approach offers, the site's membership agenda features a Rewards Program, allowing buying members to earn gift certificates, vacation packages, new cars and more.
MediaBuys was initially created to streamline the print media buying process for 35 clients of an ad agency owned by MediaBuys CEO, Chick Ciccarelli. The original website was purchased by private investors late last year, and the new group formed MediaBuys, LLC with a mandate to add new inventory and create a more extensive and defined version of the previous system.
PR Contact:
Public Relations Associates
Lanny Sher
Telephone: 310-659-0380
Email: prals@pacbell.net
Additional information and images can be found at:
http://www.mediabuys.com
Demonstrations available by appointment by calling 866-403-0007.
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