|
|
Falls Church, VA-Based Internet Apparel Company Not Losing Their Shirts
|
Added: 05/28/2004
Type: Summary
Viewed: 747 time(s)
[ Not Rated Yet ] |
Falls Church, VA-Based Internet Apparel Company Not Losing Their Shirts
Whether it was in his Harvard dorm room studying his physics texts, or in his old New York office at Bankers Trust, Marc Katz never expected he would one day being selling t-shirts for a living. Yet, at the literal crest of the dot-com bubble in March of 2000, Katz along with fellow alumnus Dave Christensen launched CustomInk.com, a website which empowers anyone to design and order custom t-shirts online, as well as hats, bags, drinkware, and more.
Initially sales trickled in, as the team mainly focused on courting campus groups and establishing licensing relationships with colleges and universities across the country. Encouraged by the early results, Katz began marketing the services to other groups, including corporate, charitable, religious, political and sporting organizations, and the trickle turned into a torrent.
Katz and his expanding team of 55 employees now sell over a million t-shirts a year, with business more than doubling year-over-year since its creation. According to web ranking service Alexa, CustomInk.com is now the web’s most popular “custom apparel” website.
A company-wide commitment to customer satisfaction and going above and beyond the competition have been key to success, according to Katz. “From the moment someone starts creating a design on our web site until the moment they and their friends put on their t-shirts, we want the experience to be amazing. Our customers are ordering their own designs for organizations or activities that mean a lot to them, so they become personally invested. We respect this, and treat them and their orders like we’d like to be treated. It’s simple but it goes a long way.”
Katz is surprised to see himself in the apparel business. “At our five year reunion, almost everyone was either a doctor, lawyer, or banker. My partner Dave and I are certainly the only t-shirt guys we know of from Harvard, and we’re very thankful that we are where we are. We have a wonderful team, great, creative customers, and innovative technology. And we can wear jeans and t-shirts to work everyday!”
# # #
CustomInk LLC is a privately held web service company that enables people to design and order custom-decorated products, such as printed T-shirts and embroidered caps for their groups/events, including businesses, student groups, sport leagues, family reunions, and more. A customer-focused, entrepreneurial, and forward-thinking company, Custom Ink was founded in August 2000 and currently employs 55+ employees.
Contact:
Michael Hussey
703.891.2267 ext. 267
mhussey@customink.com
http://customink.com
Custom Ink LLC
7799 Leesburg Pike # 501N
Falls Church, VA 22043-2432 |
Article Pages: 1
Article Comments
 Add Comment |
 View All (0)
There are currently no comments for this article.
|
|
|
Recent News