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Aqua11.com Offers A Unique Web Searching Experience That Challenges Comfort Zones
Added: 05/04/2004 Type: Summary Viewed: 669 time(s) [ Not Rated Yet ]

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Aqua11.com Offers A Unique Web Searching Experience That Challenges Comfort Zones

A popular inspirational proverb states, “Sometimes we allow our comfort zone to control our imagination, which may creatively be used against us.” A comfort zone is an area of perception, knowledge, or skill inside which an individual can function without fear. Organizations use consumer comfort zones to generate residual income by controlling imagination via the marketing dollar. This logic flow assumes that if consumers become comfortable with a particular product or service then they will not seek a replacement. Unfortunately, the most comfortable product or service may not necessarily be the best for an individual’s particular needs. Aqua11.com (http://www.aqua11.com), an alternative to the traditional search engines, has stepped up to the task of challenging comfort zones by providing a unique searching experience.

Think of the search engine you use on a regular basis. Is it the same one you have been using for years? More often than not the answer is an unsurprising “Yes.” Aqua 11.com (http://www.aqua11.com) challenges these people to take a small step away from their comfort zone and try a different searching style. Aqua11.com’s competitive advantage is based on its use of images to guide most searching. For example, if a user were looking for concert information they would simply click on the image of a stadium and results would appear. Breaking away from habits, like always using the same search engine, helps in personal growth.

Many in our society are resistant to change. People become apprehensive about change because comfort zones are formed by not veering outside of a routine. Routines help us through our daily life but ruts often occur when individuals do not deviate from their repeat behavior. Life is too short to repeat the same behavior in the same ways day in and day out.

A less stressful way of breaking out of a comfort zone is to start small. Begin by changing your daily routine. For example:
* Brush your teeth with your left hand.
* Listen to a different music style on the way to work.
* Hold the phone up to the left ear.

Just as a muscle gets stronger from exercise, people become mentally stronger after getting out of a rut. When we try new activities, products, and services we gain confidence, which makes us feel great about ourselves. As confidence returns so does our imagination. We then become better prepared to adapt to change. After learning that we can survive these new experiences and changes, we become open to trying more new activities.

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