Jason Sebik, the single - and handsome - sole creator and maintainer of www.wheresmystar.com , explains to us why he decided to dive into a well populated and overly exploited arena:

"I simply got sick of the big-named dating sites currently available. There's been no real innovation in years despite the tons of millions that's been made in this industry. They expect a client to pay $20 or more for 1 month of membership for precisely the same functionality that's been available since online dating sites started in the early 90's. That's just ridiculous. I always think, why isn't this free? Why is this so expensive? And what am I paying for anyway? In our times of more and more great free services arriving on the web, it just doesn't make sense. I know I can offer everything they offer, and even more, and do it for free. I'll even throw in some new never-before-seen innovations, like Sparks, self Personality Traits, and the Sparks Or Not game," says the one-man-show CEO of WheresMyStar.com.

But there already are many free dating sites out there, right?
"Sure, there's free dating sites out there. But, most of them are literal clones of each other. They either look horrible, have usability problems, or simply don't have the abundance of features and attributes of the big-named dating sites. And that's where my site draws the line," says Sebik

We asked him about the problems with the current major dating sites. Sebik says, "The problem of Fake Members and Spam/Unsolicited Messages are the biggest issues. I don't have the poor ethics, resources, or even the incentive to puppeteer fake members as do some pay-sites. And that's why this is still a big problem that users notice on other sites. With regards to Spam, on most all the dating sites out there currently, any paying member or otherwise can literally spam tons of people in a short period of time. I've heard too many people complain how they pay to join a site, and then hours later are overwhelmed with hundreds of emails. On my site I've introduced the Sparks system. This system not only eliminates the power of 'spamming members and unsolicited messages', but at the same time adds to the enjoyment of using the site! It's really pretty cool. We also have other business rules and mechanisms within our site which both protects the good members, and exposes the naughty ones. My site is all about saving time for my members, and I think everyone can appreciate that."

He also added, "The site currently enjoys a truly amazing >80% conversion rate from PPC ads. Despite the young age of the site, I think this shows that people agree with our goals and philosophy. Good exposure seems to be our only problem right now."

See what you think at http://www.wheresmystar.com